Let the Sunshine In.
Growth Management Consulting
for Technology Startups
Home Grown Growth
We shine the light on five common growing pains that startups face
1. Over-emphasis on revenue generation instead of consistent customer value creation.
2. Inadequate, non-data-informed definition of product-market-fit.
3. Misunderstanding of go-to-market capabilities needed before hiring salespeople.
4. Front-loading capital and operating investments instead of pacing spend to modeled markers.
5. Departments working independently for the short term, not harmoniously for the ultimate goal.
Up-leveling the growth opportunity, scale strategy, and critical pathway of commercial activities.
The Sun Factor
Your Company Stage
PRODUCT-MARKET FIT
GOAL: Customer Retention
GO-TO-MARKET FIT
GOAL: Scaleable Unit Economics
GROWTH AND MOAT
GOAL: Revenue Growth Rate
Everything we do is done with one goal in mind:
delivering measurable results for our cleints.
Who We’re For
A Growth Focused
Business
Looking To
- Growing from ~5 - 50M ARR
- First Big Wave Hiring, ~10 - 20+ FTEs
- First Middle Management Level
- Rounding Out Leadership Team
- Expanding IT and Vendors
- Investment Capital Backed
- Selling in a SaaS Funnel
VIA
- Direct and Indirect Channels
IN
- Financial Technology
- Traditional Lending
- Construction Technology
- PropertyTechnology
- Maximize Enterprise Value
WHILE
- Implementing (or maximizing) a
Business Management System
(ie, EOS, OKR, Scaling Up, etc)
at the Leadership Level
Capabilities
Sales & Marketing Alignment
STRATEGY
Revenue Operations
STRUCTURE
Executive Team Advisory
MANAGEMENT
- Customer Acquisition Triage
- Buyer’s Journey
- Performance Marketing Audit
- Account Based Marketing
- GTM Playbook
- Ideal Customer Profile Discovery
- Revenue Segmentation
- Value Proposition Refinement
- Objection Handling Standardization
- Revenue Growth Blueprint
- Profitability Improvement
- Content Management
- Sales Funnel Analysis
- CRM & Data Management
- Customer Engagement Tools
- Sales Process Maximization
- Customer Experience Transformation
- KPI Management
- Sales Performance Training
- GTM Hiring
- Annual Planning
- Investor Relations
- Board Management
- Performance Modeling
- LTV : CAC
- Business Management System Rollout & Lead
- Industrial Psychology
- Executive Team Retreat
Our Impact
Grown in Florida
“We’re here because you’re here.”
Our Leaders
Russell Briscoe, Principal Partner
Briscoe's nearly 20 years of sales and leadership experience spans Fortune 500s to startups. His career has been built on selling value and leading transformational growth, all while listening more than talking. Before Fractional CCO work, he served as VP Sales, scaling a high-growth FinTech business through 3 capital rounds, from 3 employees to 110+, 0 to 30M+ ARR. His MBA from UT McCombs and BA from Georgetown University underscore a high capacity for problem solving and his strategic acumen.
Jon Katz, Principal Partner
With over 15 years of experience, Katz is a 2X CMO/SVP at leading startups across NYC and Austin, TX. Katz also serves as a Fractional CMO for several companies spanning CPG, AgTech, and Financial Services and has extensive experience scaling brands from $0 to $30M+ in ARR and over $100M in enterprise value. He now spearheads his own Health and Wellness Food Brand dedicated to alleviating the daily struggles of millions suffering with migraine disease.
Sunshine Strengths
Research Based
Best-in-Class
Our consulting is rooted in
ongoing research
and trends that evolve
with the marketplace.
Our consultants have decades
of combined sales, marketing,
and executive leadership
experience in startup
and Fortune 500.
Our consultants will help
identify, strategize, and
execute change
initiatives using our active
Sun Factor methodology.
“Revenue is a team sport.”
Our consultants have experience across several verticals and commercial models, including FinTech, Lending, SaaS, CPG, ConTech, PropTech, Travel, Retail, IT Systems and Services, in b2b and b2c, both channel and direct.
Transformational
Focused
Get in touch
Main Office
597 25th Ave SE St. Petersburg FL 33705
Email Address
russ@sunshinegtm.com
Phone Number
512.708.0815
Schedule a Chat
